One of Yogyakarta’s tourism icons besides the existence of the Keraton(Sultan Palace), Malioboro street, temples from the Hindu & Buddhist kingdoms, beautiful beaches on Gunung Kidul, is the existence of Andong / Horse-drawn carriages that have existed since before the Republic of Indonesia Independence.
Commitment to maintain Andong, as one of the icons of Yogyakarta Tourism and at the same time preserving the cultural heritage of the Javanese people, was actually carried out by the Ngayogyakarta Hadiningrat Sultanate Palace
So that Andong owners are very proud of their profession and care for Andong with sincerity, because they feel they are part of the existence of Yogyakarta Sultanate Palace.
Andong (horse-drawn carriage) has become a characteristic of the city of Yogyakarta, it is easy to find in the city center, precisely along the Malioboro road to the Palace, because it is sought by both domestic / local archipelago tourists or foreign tourists, they enjoy the sensation of riding in the past by driving horse, passing through the main streets of the city of Yogyakarta in the middle of the city traffic crowd.
Something that the owner / kusir (driver) has never imagined, is that their existence as an icon of Yogyakarta Tourism will be utilized by companies that manage cellular communication technology for advertising / branding their products (branding activation)
preparation of the Andong parade that has been branding by the cellular telecommunications company products
This was realized by the palace in terms of coaching to the Andong owners who were accommodated in various associations, making it easier to organize
Andong’s traditional but old-fashioned appearance, against the background of the Ambarukmo Plaza shopping mall building